Blog
Marketing, run by agents
Playbooks and field notes on AI-run advertising, self-serve paid channels, and squeezing more from every marketing dollar.
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Why Google Ads conversions don't match GA4
Google names five reasons its conversion numbers differ from GA4. The one that matters most: recent data always looks worse than it turns out to be.
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What the 2026 MCP spec changes for marketers
MCP's 28 July 2026 revision went stateless, hardened authorization and added a 12-month deprecation window. What that means if agents run your ads.
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What's new in FlyWheel — August 2026 (Week 2)
Boost posts you've already published, set a Max CPC on a single keyword, adjust bidding by device, and connect Reddit without waiting for approval.
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Google Ads AI labels: what you have to declare
Google's AI content label setting landed in July 2026. What counts as an AI-generated asset, where the disclosure shows, and what the SEO posts get wrong.
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How to choose a Google Ads bidding strategy
The six Google Ads bidding strategies, what each one optimises for, how long learning really takes, and what Google's 17 August 2026 change means.
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AI agent spend controls don't belong in the prompt
A budget cap in a system prompt is a suggestion. Where AI agent spend controls have to live, and what to check before you hand one a budget.
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Meta ads MCP rules: govern what your agent can do
Meta opened its ads MCP server to any app and added rules for what AI agents may change. What that means if an agent touches your ad account.
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What's new in FlyWheel — August 2026
Lookalike audiences on three platforms, Reddit conversion reporting, and a fix for stale campaign ids. August's updates in FlyWheel.
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AI keyword research: how to do it without junk data
AI keyword research works for clustering and intent, not for volume. Here's the split that keeps invented numbers out of your content plan.
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How to set a Google Ads budget that won't overspend
How the Google Ads budget rules really work: the 2x daily limit, the 30.4 monthly cap, June 2026's pacing change, and how to size a budget.
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Running your own ads vs hiring an agency: a founder's math
The real cost of a marketing agency versus running paid ads yourself with an AI agent — retainers, lead times, and who actually owns the account.